Google Analytics for Beginners

Between finishing coursework to graduate and work, I finally got a chance to dip my toes into Google Analytics!

I can already tell that developing skill with this tool will help me push a company’s strategic goals forward. It’s so important to have accurate data on web traffic to make decisions.

During this short introductory course, I learned:

• How to set up and configure a Google Analytics account, Profile, and View.

• How to set up filters for individual Views.

• How to navigate the Google Analytics interface.

• How to understand, generate, and share reports.

• Audience, Acquisition, and Behavior Reports.

• Basic Campaign and Conversion Tracking.